Today we defined our customer and created a customer profile board.
Our customer is a sophisticated, independent and stylish woman aged 20-35. She is a city girl who takes care of herself, is healthy, eats well and works out. She loves spending time with her friends and going on regular nights out. Being fashionable and on trend is key, she loves new outfits for nights out. A key feature of our customer is their passion for the environment and conserving the world we live it. She is against FAST fashion and wants to find a new, sustainable way to stay on trend.