Customer profile

Today we defined our customer and created a customer profile board.


Our customer is a sophisticated, independent and stylish woman aged 20-35. She is a city girl who takes care of herself, is healthy, eats well and works out. She loves spending time with her friends and going on regular nights out. Being fashionable and on trend is key, she loves new outfits for nights out. A key feature of our customer is their passion for the environment and conserving the world we live it. She is against FAST fashion and wants to find a new, sustainable way to stay on trend.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s