Starting a new unit is always daunting, Especially when its a group unit with people you’ve never met before. So when I found out our first unit of second year was a group project and the groups were already allocated, I was understandably terrified.
Our brief was to create a niche fashion brand of our choice and come up with a business pitch and a research publication to explain our ideas. This can be difficult when working with 5 other students who all have different ideas about where they want to take the brand.
We started by discussing our ideas and surprisingly we all wanted to go in a similar direction, to come up with a brand that attempts to move people away from FAST fashion. A brand that in itself can be sustainable and environmentally responsible as we all believed that this was a pressing issue that needed to be addressed.
We then got to work researching how this would be possible and what we could be to be niche and stand out from the crowd.