Still unsure which direction we wanted to take our brand, this week we started by asking “For? Only? and Because?” This was to help us further understand our ideas and how to move forward with them, we came up with:
For: Environmentally and fashion conscious women.
Only: Contemporary ethical clothing.
Because: Were running out of time.
This helped us to define our brand ethos, we are an ethical, sustainable fashion brand that sell contemporary, fashionable clothing. We believe that there is a gap in the market for this as most existing ethical fashion brands seem to have a more boho feel to them.
We also defined our roles within the company, I chose to be the social media representative as I believe its where my strengths lie.